Here's a video showing you how to get more out of Facebook by using your Privacy Settings and and a feature called "Lists". By combining these two features you can a) connect with new people you don't yet know well (i.e., make new friends) and b) not put yourself at risk in doing so.
If you have trouble seeing the screecast portion, you can try this link.
It seems like daily I am running into people I know or meet who have questions about Social Media (and yes, that is often one of the questions: "Huh? Social whudda?"). Seeing as how I'm in the business of all that, I thought just maybe I should some post thoughts about it.
So here's blog posting #1 in what will probably become a series of postings on this topic.
First Things First: What Is It? This is one of my favorite questions. Words have meaning and therefore power so let's take a moment to see what exactly these two words, social and media, mean because they offer some valuable clues to this whole social media movement.
Yes, we do want to know how we can get more clients and do more business, and I'll come to that in this or future postings. Chances are good, though, that you won't get much in the way of new business if you first don't understand what this world is about. So let's begin at the beginning:
You probably know or have heard of Malcolm Gladwell. He wrote two other best-sellers: The Tipping Point and Blink. I hadn't read them but am now reading the former (quite good!).
Outliers, The Story of Success, was a fascinating read. Have you ever wondered how big a factor talent was in the success of people like Bill Gates or Steve Jobs?
Or what about Mozart? Wasn't he just plain talented? What I mean is: wasn't it talent that made him who he was?
The Beatles--same question.
If you answered "yes", you'll find Outliers to be a remarkable and astonishing book. The above "talented" people/groups all had something in common before they had talent. The best news of all is that we can all benefit from it.
Outliers completely shifted the way I look at success and helped me hone in on what it takes to rise above in anything I undertake to do. It even revived old goals I have had, such as becoming competent with a musical instrument; and I now know just how and when I'm going to conquer that goal.
If you're in the business of being successful in any field of endeavor, I urge you to read this book. It's a real eye-opening mythbuster.
Added my weblog to www.alphainventions.com yesterday because a friend told me he got a big spike in traffic as a result. It actually worked!
It's kind of interesting site. It rotates through blogs kind of like a jukebox or something and you can pause the "Play" if you want. Because people a) add their blog and b) sit there to see if/when their blog pops up, it adds visits to your blog if it's part of the played sites.
Interested to see if this results in just an uptick on one day or a consistent flow of traffic. Looks like there is a paid version which purports to deliver "100x" the traffic.
Had lunch with a my friend Zach last week. He was interested in starting a business online and is another victim of my tendency to passionately tell people about things I think work and are full of goodness.
Lately my pet promotion has been a service which shows people how, basically, to turn their thoughts into money (I'm oversimplifying this, but it's true). So I told Zach about it back in December of last year.
He signed up for this thing while on vacation and created a website using their service in about 10 days or so. Zach put a little sweat into it but nothing too crazy and it's working. He's well on his way now with 400 hits per month of "organic" traffic (the site is attracting its own traffic) At this rate he'll probably have enough traffic in a couple months to make some good money.
I'm just happy to have another satisfied friend who's excited about what' he's doing.
What is this service, you ask? If you're interested in or considering starting a real (i.e. this is not "get rich quick") business online, take a few moments and watch this:
Real and digital worlds blend together as hackers use paper faux parking tickets to violate unwitting visitors to a malicious website. Hat tip to Twitter user and friend @leknott for passing on ("reTweeting") the article (thanks, Jeff!).
The last place anyone would expect to face a computer security attack is on the windshield of their car in the form of a parking ticket.
But that's the latest -- and intensely clever -- way that hackers are attempting to goad people into visiting infected websites and willingly install malware on their machines.
The scam is instantly clever once you hear how it works: Hackers print up phony "PARKING VIOLATION" notices and plaster them on cars parked on the street. The phony ticket directs the car's owner to visit a certain website, and of course the website in question (which largely seems to comprise of photos of badly parked cars) is a hack site which attempts to install malware on your PC.