Customer satisfaction survey questions are important. You have to know what your customers want if you want your product or service lines to hit home. Here's a great tool to convert those surveys to ACTIONable items within your organization.
beyond customer satisfaction to the next level: customer engagement.
Interact with your customer community through an IdeaScale portal that
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Pay-per-click (PPC) advertising is an area I have been looking into lately as I'm very interested in the dynamics of Internet marketing. Mainly my interest, like that of many I'm sure, stems from the fact that the Internet is the largest marketplace the world has ever seen and it is constantly evolving.
Talking to some of my friends who are also thinking about doing some PPC advertising, I can see this is a greatly misunderstood area for most of them. Some seem to think they will just have to pay the cost of admission (their monthly pay-per-click budget) and the business will simply come flooding in.
Unfortunately, website hits do not equal bankable sales.
What happens when you pay for 100 or 1000 hits in a month and no one buys? Maybe you just need more traffic so you up the ante and pay for more PPC. After a while and a lot of cash, you realize that there must be something wrong with your site otherwise that traffic should be converting.
So you decide it's your site that needs tweaking (or worse, a complete overhaul) to get visitors to take the action you need them to take to make back that PPC money that was spent.
Or maybe the problem is further upstream in the process: perhaps the keywords being used are not attracting the right visitors in the first place.
Possibly it is a combination of all of the above factors.
One thing is for sure, while PPC is a huge advance over traditional advertising, it is no silver bullet. I run into people weekly who have spent or are spending (burning?) money with PPC and are not yet seeing the results for which they had hoped. They are getting their hits, but that's it.
I urge anyone who is thinking about getting started with PPC to read up on it while they TEST their campaigns with very small sums until they feel like they are getting conversions to sales.
This way you may still be paying for the education, but you're not shelling out a college tuition!
Okay well now you can hear me talk about my favorite new thing live and in almost in person. As a recording, it's a little rough around the edges, but I don't care! Why? Because I want you to hear this sooner not later and I want you to ACT on it.
One of my friends recently called this service “the Holy Grail” of
web hosting services because of their stats for GETTING YOU TRAFFIC. It’s unique in that it levels the playing field
without diluting the power of what you can do to make money on the web.
Listen to this short podcast where I tell you just how I feel about this. Then go here for a short 10 slide introduction into what makes this service so excellent.
Do you have a website or blog now that has been built, but no one's coming to see it?
Which would you rather have: a website, or a website that is getting traffic?
Recently I sent around a link to some Plaxo and Facebook friends for a great way to generate income on the web. Some of the people who looked at it wrote me back about how much they LOVED the idea, but had a couple of considerations about when to start that were holding them back a little. So this post is to address that briefly because they might benefit from knowing a little more.
If there's one lesson we could learn from the Internet, the World Wide Web, the cellular phone phenomenon--not to mention the Short Messaging System (SMS), blogging, chat software, email group lists, and even just the Plain Old Telephone System (aka: POTS), it's that people want to communicate with one another.
Got a new PayPal identity fraud attempt in my inbox today. A whole new angle this time.
The common thread here and with all these Paypal hoaxes is they will lie any way they can if it gets you to click on the link to "update your info" or in this case "contact customer service". The lie is that an email address has been added to your Paypal account. That has not happened. And even if you want to be sure, you can check it yourself by manually typing in www.paypal.com into your browser's address and sign on to Paypal. Then you can check your profile and see which email addresses are associated with your account.
These criminals are getting craftier. They are not stupid. That means you have to be more and more alert. Alert is a far better word than "careful" because it means you're on the offensive (even if just slightly) and maintaining a viewpoint that is causative, rather than the opposite. Being careful is just a step or two above being scared, and that just gives the criminals more room to do what they do.