Want to get more followers oline? Real traffic? Here's a follow up to my Understanding Google's Mission video blog post. Here I'm kind of hitting on the same point somewhat but from a different angle. Both videos should help you begin to formulate a more effective plan for attracting people organically (not having to pay for them to come see you) and keeping them around. Things have changed so much in the last few years by way of how informaiton is shared and this posting is about how they have changed and what it means to you as a publisher (and by the way, you ARE a publisher).
Google Voice is Google's phone service, essentially, which has all sorts of whiz-bang features that "regular" phone services have been unable to offer the world for reasons known only to them and the gods. Such as:
So far I've been enjoying the service. There is, however, one flaw in that last feature.
Google has tech good enough to allow for me to speak a search to my cell phone or transcribe my voicemails for me, but in order to dial a number via the Google Voice system, I have to remember the number I'm going to dial so I can manually enter it in.
Yeah, that's never going to happen. I'm not going to be leveraging technology to do all this remembering for me only to have to memorize the 2000+ numbers I have in my address book.
Perhaps this will come along in an update soon. Until then the feature advantages probably outweigh the drawback(s).
Today's internet is clear that Google plays a major role in developing some of the top software around. Google continues to distinguished itself as an innovator in software. If you are looking to accomplish a personal productivity task chances are Google has or is working on a solution.
The growth of email over the years has brought out the good and the bad of features we like to see when using our e-mail. Google' GMail is prime example of leading the way and being a top choice of many users today. Google' GMail has taken a very mature technology in our email and made us look at how we process, manage, and retrieve our electronic communications. Taking a closer look at a key feature that GMail has potentially touched on is it's versatility in creating custom management strategies or processing ques. This flexibility is what makes GMail an ideal platform to use as a personal contact management system or as a simple CRM.
Pay-per-click (PPC) advertising is an area I have been looking into lately as I'm very interested in the dynamics of Internet marketing. Mainly my interest, like that of many I'm sure, stems from the fact that the Internet is the largest marketplace the world has ever seen and it is constantly evolving.
Talking to some of my friends who are also thinking about doing some PPC advertising, I can see this is a greatly misunderstood area for most of them. Some seem to think they will just have to pay the cost of admission (their monthly pay-per-click budget) and the business will simply come flooding in.
Unfortunately, website hits do not equal bankable sales.
What happens when you pay for 100 or 1000 hits in a month and no one buys? Maybe you just need more traffic so you up the ante and pay for more PPC. After a while and a lot of cash, you realize that there must be something wrong with your site otherwise that traffic should be converting.
So you decide it's your site that needs tweaking (or worse, a complete overhaul) to get visitors to take the action you need them to take to make back that PPC money that was spent.
Or maybe the problem is further upstream in the process: perhaps the keywords being used are not attracting the right visitors in the first place.
Possibly it is a combination of all of the above factors.
One thing is for sure, while PPC is a huge advance over traditional advertising, it is no silver bullet. I run into people weekly who have spent or are spending (burning?) money with PPC and are not yet seeing the results for which they had hoped. They are getting their hits, but that's it.
I urge anyone who is thinking about getting started with PPC to read up on it while they TEST their campaigns with very small sums until they feel like they are getting conversions to sales.
This way you may still be paying for the education, but you're not shelling out a college tuition!
Got another testimonial today. Just have to end the week with this. Hope you don't mind the shamelessness of it all and hope you had a week as good as I did!
Tonight I discovered that I can save a lot of time using Google Calendar's ability to translate plain text like this:
|Sun Sep 07||1680||Depart FT LAUDERDALE FL (FLL) at 9:25 PM|
Arrive in TAMPA INTL (TPA) at 10:20 PM
...into an actual time on my calendar. I don't have to do any typing. It will copy/paste right into the right place on my calendar.
If you're a Blackberry user, you might also like to know that you can do OTA (over the air) sync'ing with your Google Calendar. Check that out here.
When you think about the important data you would want to back up should your PC fail, a big part of that has to be email and contacts. That's the "stuff" right there.
With your contacts, a great way to keep your Outlook (assuming you use that program) or even your Mac Address Book contacts handy in spite of a major PC crash is to use Plaxo (www.plaxo.com). It's free and as simple as downloading some software and setting up your account. The rest is basically automagic, if you will.
But what about email? The other day my mom's PC crashed and she lost it all. I had her going on Plaxo so her contacts were easy to restore. But all her email was gone. Bad!
I've since been trying to noodle out the ideal back-up situation for my parents as a result, and they were all a bit too complex for my folks. They don't want to have to monkey around with external drives and all that sort of thing. What a hassle! So it occurred to me the other day that there was an easier solution.
Google Earth is one of my favorite applications. Sure, I haven't figured out what to do with it yet, but I love it anyway. If you have ever wanted a great example of what techies refer to as an "interface", just spend some time with Google Earth. The way you can zoom in and out, click and spin the Earth to make it rotate, correct it to true North by clicking one button, etc. These things and more all collectively make up a great "interface."
No doubt a little video will be a wonderful addition to an already fascinating tool.
Discovery Communications Inc. is teaming up with Google to offer video clips of historic sites and other spots around the world through Google Earth software, one of several new ways the Silver Spring cable programmer is distributing its content beyond television.