The other day, I was talking to a business associate who has a non-profit site promoting a moral code for children. She was asking me about SiteBuildIt! (SBI!) and something she said just won't leave me alone.
SBI! is all about websites that get actual traffic and her response to something I had written about SBI! was she had "a site that she just sends people to" herself. The implication was she didn't really need something like SBI! as a service because she was just using her site as a big electronic business card, or as a follow-up tool in her sales.
This is all fine and good, but it struck me as contradictory. So I asked her a question: "If you had, say, 5,000 or 10,000 or more people come to your site every week, would that help what you're trying to do?" "Of course!" she immediately responded.
It was a predictable reply, of course, but this brief exchange was enlightening to me. It exposed something I think a lot of people who have websites feel.