Want to get more followers oline? Real traffic? Here's a follow up to my Understanding Google's Mission video blog post. Here I'm kind of hitting on the same point somewhat but from a different angle. Both videos should help you begin to formulate a more effective plan for attracting people organically (not having to pay for them to come see you) and keeping them around. Things have changed so much in the last few years by way of how informaiton is shared and this posting is about how they have changed and what it means to you as a publisher (and by the way, you ARE a publisher).
This is a video for folks who are still trying to get their head around what Google is all about. It contains the one key fact that's more important to know than all the others if your goal is to get traffic without having to pay for it.
Crowdsourcing: solve a problem (or begin to) by gathering small bits of info from large groups of individuals.
Here is how some creative developers put together a "mashup" (blending more than one technology to accomplish a specific purpose) of cell phone and mapping technologies to chart areas of violence in Kenya. See what their next plans are for developing this idea for use in other areas of the world.
Here's a video showing you how to get more out of Facebook by using your Privacy Settings and and a feature called "Lists". By combining these two features you can a) connect with new people you don't yet know well (i.e., make new friends) and b) not put yourself at risk in doing so.
If you have trouble seeing the screecast portion, you can try this link.