The Blog of Hans Eisenman

Google Real-Time Search Is Here!

Google's real-time search feature means every business should be doing social media (Twitter and Facebook at least) and sooner than later.  They should also be using online press-releases (preferably SEO'ed ones like ours :), because Google is going to put all that kind of information at the top of search results from now on.  Check it out:

So all this means it's time to get on the good foot folks--the social media good foot! If you need help with a strategy or a press release or just plain need answers to some burning questions, drop me a line: heisenman AT gmail.com

The Social Media Revolution

Ex-Googler, husband launch new Cuil search engine

Maybe it is because it is so new, but I was unable to get any results at all for four out of five searches I did using this new search engine.  I used some terms for things I'm working on right now that are pretty common and for which I found very relevant results using google.com.  Again, perhaps it is still out there indexing the web sufficiently enough to give regular results for things, but I doubt people will adopt this as a tool if they get the same results I did.

Link: Ex-Googler, husband launch new Cuil search engine.

Cuil said its search engine goes beyond traditional approaches by analyzing the context of each page and the concepts behind each query so it can provide better rankings by content rather than popularity.

Is your browswer secure?

"According to a new study from researchers at Google, IBM and ETH
Zurich, there are about 637 million Google users surfing the Internet
with a vulnerable Web browser."

More: ZD Net Article

Google cloaks user IDs after 1.5-2 years.

Link: Official Google Blog: Why does Google remember information about searches?.

We recently announced a new policy to anonymize our server logs after 18–24 months. We’re the only leading search company to have taken this step publicly. We believe it’s an important part of our commitment to respect user privacy while balancing a number of important factors.

Google Updates Algo (algorythm)

Link: On the Google Jagger Algo Update - Part 1.

Google does minor algorithm updates almost on a monthly basis. Once in a while, it implements a major algorithm update.

If there is one thing search engine marketers and website owners fear, it is a major algorithm update, especially by Google.

Well, much as we may like it not to happen, its here.

Fast Searching in Outlook

One of my biggest gripes with Microsoft's Outlook program has been it's inherent laziness when it comes to indexing my mail. 

Index:
(n.) a list of keywords , each of which identifies a unique record. Indices (pl. of index) make it faster to find specific records and to sort records.  [Hans adds: the list of keywords is usually not something the user, you and I, would see.  We'd access it by putting our own keywords into a search field.  The computer would use our keyword to search its own index of keywords which it has used to locate specific records--emails, etc.  When it finds matches, it pulls up the records, emails, files, etc.]

(v.) To create an index for a database, or to find records using an index.

John Battelle's Searchblog: Friday Book Excerpt: More on Perfect Search

An interesting and probably accurate prediction of our future with Searching.

Link: John Battelle's Searchblog: Friday Book Excerpt: More on Perfect Search.

In the near future, search will metastasize from its origins on the PC-centric Web and be let loose on all manner of devices. This has already begun with mobile phones and PDAs; expect it to continue, viruslike, until search is built into every digital device touching our lives. The telephone, the automobile, the television, the stereo, the lowliest object with a chip and the ability to connect—all will incorporate network-aware search.

The Race To Map The World

A9, Amazon.com's foray into the World Wide Web of searching, is taking pictures of every storefront in America, one city at a time. 

Link: Wired News: Riding With the Urban Mappers.